1. At least 50% of respondents open the site from a mobile phone, i.e. The mobile version should not be inferior in functionality to the desktop version.
2. A site on a similar topic should contain many bright and high-quality live photos,not stock images or pictures.
3. Users will be more willing to pay for an audio guide if the site is convenient, the presentation of information is friendly, and there is a lot of information about the city itself.
4. The lack of a car is not a stopping factor for an interesting trip to another city within a 1-2 hour drive by public transport.
5. Not many people have a car, their own bike or bike racks, so they are more likely to rent a bike locally.
