Nulaid - Live for Leggacy Campaign 2022
Taking Live for Leggacy from idea, to plan, to creative. Our aim was to use on the warmth of nostalgia through emotive video and retro-themed collateral to drive sales and competition entries.
The above lock-ups were designed by Kai with a retro theme in mind to guide colour and font. The grainy texture was added to contribute to the feeling of childhood for those in our target age range.
The below Illustrations were painted by Kai Schoemaker for the campaign TVC. The style is a combination of loud, unblended retro illustration styles, and the traditional painting style usually associated with African paintings - saturated with a textured brush.
Though not explicitly stated, the illustrations follow a young woman through her memories.
Though not explicitly stated, the illustrations follow a young woman through her memories.
Using the above illustrations, Ryan Sainsbury created the campaign TVC below.
