Motta Lingotto is a premium chocolate brand based in Europe, renowned for their exceptional quality and taste. They approached me with a unique challenge: to create a packaging design that exuded a 'solid feel', with 3D graphics that didn't directly look 3D. Additionally, the design had to showcase a large chocolate with milk splash, while maintaining a consistent identity across all flavours.
To meet this challenge, I developed a range of design options, experimenting with various styles and techniques. I carefully considered each element, from the texture of the packaging to the placement of the milk splash, to ensure that the design conveyed the desired sense of solidity and depth.
After much iteration and refinement, I arrived at a final design that met all of the client's requirements and was well received by their team. The end result was a stunning packaging design that perfectly captured the essence of the Motta Lingotto brand, while setting their products apart from the competition.
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