Many of us start the day with a cup of coffee to be able to keep up with our North American lifestyle. However not so many people are aware of the side effects of excessive caffeine consumption. “More than 20% of men and 15% of women aged 30 to 60, exceeded the maximum of 400 mg of caffeine per day.”—Health Canada claims.
In this work, a new brand of tea is developed as an effort to encourage North American coffee consumers to switch to a healthier alternative. The branding strategy of Camellia is inspired by the Asian tea culture. This book demonstrates the thesis concept, thought and design process as well as the product development.
In this work, a new brand of tea is developed as an effort to encourage North American coffee consumers to switch to a healthier alternative. The branding strategy of Camellia is inspired by the Asian tea culture. This book demonstrates the thesis concept, thought and design process as well as the product development.
