Creative Direction - Copy & Art Direction

 

• Writes for a wide variety of projects including merchandise promotions, new-feature 
announcements, banner ads, scripts and event signage

• Understands the business strategy and objectives of each project as defined by the brief and effectively translate them into consumer-facing copy that compels the reader to act

• Participates in brainstorms and proactively offer up ideas 

• Collaborates effectively with on & offsite design teams

• Leads product design and user experience teams with clear, compelling copy for UI and instructional designs

• Leads social and PR teams with integrating messaging into current and ongoing 
campaigns

• Understands different humor styles and where they appropriately fit 

• Capable of articulating ideas and presenting work to executives and peers

• Has the ability to identify and deliver the appropriate tone for each assignment, from 
conversational to informative to playful to sober

• Skilled at writing intuitive and efficient microcopy that fits into very tight spaces

• Develops calls to action that are both effective and restrained

• Self-prioritizes work with tact and efficiency to meet deliverables

• Possess strong attention to detail as well as copy-editor-level knowledge of the rules of grammar and punctuation