You know that using keywords is important for your website, but you’re unsure how to use them effectively. 

Keywords are an important ranking factor to Google when it comes to your website. 

This is because keywords help search engines answer the questions that people ask them

It is important to determine the relevance of the keyword to the content and the website. So, for example, if you sell ballet shoes, it’s helpful to add keywords that are related to ‘ballet’ and ‘shoes’ to your content so that Google can make the connection. 

This in turn helps search engines determine whether or not you are an expert and authority about this particular topic and where you should therefore rank on search engine results pages (SERPs).

When keywords are used correctly, the more likely your website is to rank higher on SERPs.

Before we dive into how to use keywords in your content, let’s talk about a few mistakes people make when it comes to keywords in general.

Read more here: https://kasandz.com/using-keywords-in-your-content/