Richard Payne's profile

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Richard Payne
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3D Motion
cars racing and a logo that hits you in the eyeballs
3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car

CONCEPT

The latest installment of EA Games Need for Speed franchise stands out with its unique blend of cel-shading/realistic render style and illustrative motion design elements inspired by hip hop culture.

As the director and lead designer, I was responsible for ensuring that the overall aesthetic of the project remained true to the game's energy, grittiness, and urban feel. 
I am incredibly proud of the final result, which was very well received by the audience.

Roles: Director, Designer, Motion Graphics, Editor.
3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car
THE FILM

3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car
STILLS

3D 3d animation c4d MoGraph Racing a$ap A$AP ROCKY hip hop nfs car
THANK YOU FOR LOOKING! 🤟

NEED FOR SPEED: UNBOUND
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Richard Payne's profile

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Richard Payne's profile
London, United Kingdom

NEED FOR SPEED: UNBOUND

Get ready for the energy and urban feel of the latest Need for Speed game with a unique blend of cel-shading, realistic rendering, and hip-hop-in Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives