Heinz Campaign
Applause for the #Ereburger
The Ereburger
When you think of Ketchup, you think of Heinz. Heinz IS Tomato Ketchup; a worldwide operating condiment and parent company of famous Dutch brands like Honig, De Ruijter and Brinta.
With the Heinz #Ereburger Campaign we wanted to show that, with Heinz, you make a good burger better than good. To activate the consumers we asked them to share photos of their hamburgers with Heinz Tomato Ketchup. For the duration of the campaign they could upload their #ereburger; claiming the ultimate hamburger. The best photo was rewarded with a dinner for two at one of the premium hamburger restaurants that took part in the campaign.
By tapping into the natural cross-media behaviour of a generation of digital natives we stimulated Heinz consumers to share their burger photo. To make the #ereburger ownable we decided to reward every entry with a personal ‘Heinz Applause’.
Upload your best hamburger photo and win a dinner for two.
Big applause for YOUR #ereburger!
User generated content
