Trek Bicycles of Portsmouth NH is a locally owned Trek Concept store located in the southern coast of New Hampshire. The design required a logo, color, letterhead, business cards, cycling kit and accessories.
The branding for the shop had to separate from corporate identity of Trek while still feeling connected. The shop wanted to have a more local feel but still be identified with the styling that Trek had already provided.
(This shop has recently decided to get away from the corporate identity of Trek Bicycles and go in the direction of a more local vibe. The new branding for this shop which is now called Colonial Bicycle Company will be available for viewing soon.)