Mila — Modern Furniture
The Mila Modern Furniture brand identity project is a comprehensive design project that aimed to create a strong and cohesive visual identity for the brand. The project involved creating a range of design elements, including a logo, color palette, typography, iconography, photography, branded communication tools such as posters, banners and website design. The design elements were carefully chosen and crafted to convey Mila’s brand values, including modernity, elegance, and simplicity. The project also included the development of brand guidelines to ensure consistent and effective application of the visual identity across all touchpoints.
Client: Mila Modern Furniture — Art direction & graphic design: Typefool — Photography: Jean-Philippe Delberghe — 2023©
The logo for Mila Modern Furniture is a key element in the brand’s visual identity. The logo features the brand name “Mila” in a bold and modern typeface, with an unusual appearance of the letters “M” and “A” that creates a distinctive and memorable mark.
These design elements reflects Mila’s brand values of creativity, innovation, and modernity, while also conveying a sense of elegance and sophistication. Overall, the logo is a strong and effective visual representation of the Mila brand.
These design elements reflects Mila’s brand values of creativity, innovation, and modernity, while also conveying a sense of elegance and sophistication. Overall, the logo is a strong and effective visual representation of the Mila brand.
The photography used in Mila’s branding is a crucial element that captures the brand’s identity and values. The photographs are professional and showcase the products in an elegant and modern manner, highlighting their unique features and design. The use of lighting, angles, and composition in the photography enhances the overall visual appeal of the brand, making it stand out in the competitive furniture market. The photography also reflects Mila’s commitment to quality, innovation, and style, reinforcing the brand’s reputation as a leading modern furniture company.
Mila’s branded communication elements include a logo, brandmark, color palette, typography, photography, iconography, website design, social media templates, business cards, letterhead, brochure, and banners. These elements work together to create a cohesive and memorable brand identity that reflects Mila’s values and style.
In today’s digital age, having a strong online presence is crucial for businesses to reach their target audience, build brand awareness, and establish credibility. A well-designed website and active social media presence can help Mila engage with customers, showcase its products, and stay competitive in the modern furniture market.
