D R E S S I N G
T H E S C R E E N
The Rise of Fashion Film
My response to D&AD New Blood 'British Council' brief. Create a bilingual identity for the Dressing the Screen exhibition. Reflect the high-fashion and moving image nature of the exhibition through the physical graphics, way-finding, web presence, brochure and print design.
The identity of Dressing The Screen explores the idea of combining, mixing and blending. In fashion, the designer combines and mixes different materials, while in film, editing is used to combine, mix and blend frames and sounds.
The concept of ‘mixing’ is subtely reflected in the use of two different styles of light and medium DINPros sans, whilst also creating a simple, clean and contemporary look and feel. Metallic gold is employed to reflect notions of elegance and luxury. Different sizes and different paper stocks are used across a range of applications to reinforce the concept.
_
THANK YOU FOR VIEWING!
