RUSASIA
Client: Pekarev & Co. company
Task: Branding, Packaging
Category: Noodles
Task
To create a visual concept for a series of packages for the "RusAsia" brand.
To develop packaging that will take a favorable place on the shelf among other manufacturers' packaging.
Solution
The design of this packaging is based on the history of longstanding trading traditions between East and West. The packaging is executed in a classical style. The background of the packaging itself is an ancient map of the Silk Road, reminding us of the old traditions of cultural and trade ties between Russia and Asia. Thus, the essence of the "RusAsia" brand is revealed. As a result, the packaging design looks rich and visually appealing, and stands out among its competitors.
