The obvious route was to go with a heart logo or child like drawing, but we thought it needed to be positive and bright, showing people what could be if you donate. The children's pin wheel was the perfect metaphor and the little toes added that personal touch. The colour scheme was bright and little bit girly after all Roxi is a girl.
All sorts of different promotional materials were made for fundraising purposes from posters to badges and even a few pin wheels with toes. The campaign was a success and the target was achieved in June 2014 only fifteen months after the appeal was started. Roxi will be having her life changing surgery in September 2014 and she will one day walk all on her own.