Saveur - means a flavour, taste, and the characteristic quality of something in French.
The chocolate we see advertised today is a gendered product, marketed toward women and men shopping for women, sometimes in controversial ways. Chocolate has not always been this way, however. While chocolate today is heavily advertised to women, cacao products have not always been so accessible to them.
Overall, from chocolate-makers forbidden from enjoying cacao, to packagers, to the target audience of chocolate companies, snacking on dark, women have been an inseparable part of chocolate’s rise to global popularity. As the ways in which we consume chocolate changed, were elaborated, and diversified, the role of women in its production progress made a sort of turnaround, from forbidden by society to consume cacao, to encouraged by advertising, but simultaneously discouraged somehow through that "Chocolate is a forbidden snack for women."
Overall, from chocolate-makers forbidden from enjoying cacao, to packagers, to the target audience of chocolate companies, snacking on dark, women have been an inseparable part of chocolate’s rise to global popularity. As the ways in which we consume chocolate changed, were elaborated, and diversified, the role of women in its production progress made a sort of turnaround, from forbidden by society to consume cacao, to encouraged by advertising, but simultaneously discouraged somehow through that "Chocolate is a forbidden snack for women."
Based on this history, women's illustrations are placed on the packaging to break down prejudices. They symbolize the luxury, quality and charm of women.
Illustrations link - https://www.pietparis.com/#work/piet_paris_illustrations/illustrations
