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Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a… Read More
Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' or Tim Hortons' in Nigeria's, and especially the commercial city of Lagos', booming middle class. Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa. Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship. Read Less
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Umutu Coffee Co.

Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' or Tim Hortons' in Nigeria's, and especially the commercial city of Lagos', booming middle class. Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa.

Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship.
Umutu Coffee Company es una casa de café Nigeriana, la primera de este tipo en todo el país. La marca que diseñamos pretende inspirar el nacimiento de una cultura del café social similar al de Starbucks o Tim Hortons en Nigeria, y en especial en la capital, Lagos. Su tienda principal se encuentra en la zona de salidas de la terminal del aeropuerto en Lagos, con planes de expandirse a una franquicia con locales en otros aeropuertos y espacios públicos en Nigeria y se espera que en todo Africa.

Nuestra propuesta presenta un ícono, con una vibra sofisticada que debe ser nueva pero no tan ajena al mercado local. Decidimos mantenernos lejos de la paleta de color típica y comúnmente asociada con África Sub-Sahariano y en su lugar nos fuimos con el eternamente clásico y elegante blanco y negro. El monograma está usado casi en todas las piezas, haciendo que la marca permanezca siempre como un buen amigo con el cliente.