The company's strategy forJOJOBAcultivation and the extraction of jojoba oil

AlMasriyah Alkhalegyah "mk jojoba" Company for the Reclamation of Desert Lands adopts an approach that depends on successful planning in managing the market and taking advantage of the available opportunities as well as opening new horizons for agricultural investment in Egypt and the Middle East. This reflects the company's complete readiness for the future at all levels. This strategy is based on two main factors:

Scientific research and development: The company relies on distinguished scientific expertise and competencies in its various fields not only to conduct business and activities but also to develop work mechanisms in its various activities, sectors and locations.

The concept of the comprehensive vision: The AlMasriyah Alkhalegyah
"Mk Jojoba" Company was interested in creating an integrated system for reclamation in jojoba including owning high-productivity main farms and the establishment of the largest nursery for seedlings in Egypt and the Middle East and the reclamation sites at the company and for others along with seed mills and finally the number of production companies that depend on jojoba oil. This supports the achievement of the company's goals and increases the capital through the creation and development of a strong brand to achieve the best possible results regarding the investors to enhance their trust in dealing with us.