BRIEF
The brief was to create a mixed media package design for “Pawfighters”, a canine food brand. We had to use analog+digital techniques to create the package. It had to be a mix of both. I tried to make a simple and appealing package design for "Pawfighters", a brand that sells wholesome puppy food. Finally the package design had to be tested using Augmented Reality(AR) App.
MOODBOARD
PROCESS
First I started by drawing a rough layout of my package design. I drew the little puppy character for the front and back. Then I painted it and brought the design into digital medium, where I added the all the text and other elements.
Then I used Adobe Illustrator to design the logo, text and other elements of the package design.
Created a front and a back side.
The front side has logo of the brand, dogs, flavor of the food and benefits.
The back side has information about the brand, the ingredients of the product, feeding instructions and the nutritional value.
Then at last I used Adobe Dimensions to put my package designs on the 3D model.
Finally, the package design was tested using AR app to see how it would look like in the real world.
FINAL DESIGNS
MOCKUPS
AR TESTING
CONCLUSION
By doing this project I learnt a lot about how to make a package design. I had to decide the layout and also ensure that all the important information is easily accessible and readable. I also learnt UV mapping, how to put my design onto a 3D model in Adobe Dimension. Had a great time making this package design.
