KOKOIRIS Brand visual design｜烘焙品牌视觉形象设计

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KOKOIRIS是一家专注于法式起酥产品的烘焙店。针对懂生活、爱分享、求品质的新一代年轻人，为消费者提供健康、新鲜的烘焙产品。

整体设计以英文字标为主，衬线体以及手写体的混搭彰显着品牌的活力和丰富性。

整体品牌视觉的灵感源于品牌名“KOKO”以及产品造型。

方形 / 三角形 / 圆形，不仅是最基础的抽象化语言，更是产品的艺术形态。可颂？可萨？丹麦派？可堡？肉桂卷？可以是任何形态的产品。

将直观的文字转化为抽象化语言，结合诙谐趣味的文案应用于包装物料及产品海报之中，赋予品牌与产品更多的趣味性。

KOKOIRIS is a bakery specializing in French pastry products. Aiming at a new generation of young people who understand life, love sharing and seek quality, we provide consumers with healthy and fresh bakery products.
The overall design is mainly based on the English wordmark, and the mix of serif and handwriting highlights the vitality and richness of the brand.
The overall brand vision is inspired by the brand name "KOKO" and product shape.
Square/triangle/circle are not only the most basic abstract language, but also the art form of products. Croissant? Khazar? Danish pie? Kebao? Cinnamon rolls? Can be any form of product.
Transform intuitive text into abstract language, and apply witty and interesting copywriting to packaging materials and product posters, giving brands and products more fun.

(The picture is only for brand display effect, not for commercial use)

Customer：KOKOIRIS
Design：赖灿伟 LAI_CANWEI
Year：2022