GOAL
The goal of the client is a memorable brand of dance school, different from the competitors. The task is a memorable logo, and visual language that conveys the school’s approach. The main feature — performances and free natural movement.
DESCRIPTION
The result of the work is a visual identity built on the metaphor of a stage projector. A feeling of anticipation is created before the show. An additional value is the light of individuality of each group member. Due to the limited palette, accent is made on the beauty of the movement and individuality of the dancer. In the black and white version, the emotions from the dance are highlighted. Visual identity, logo, posters, website page, application structure and other merch for the school were developed.
RESULTS
RESULTS
Visual language attracted the school’s target audience, and was also highly praised in the professional dance community. Performers noted the unity of style, and especially the animation of the logo.
