U by Kotex

Collegiate Effie Brand Challenge

These print ads were a piece of a larger campaign for U by Kotex.

Hell Week refers to the misconceptions and taboos of what women can or cannot do during their "time of the month". These print ads are a bold, humorous, and powerful way of communicating the attitude of U by Kotex as a brand, as well as the direction for the campaign.

#hellweek

 

Thank you!