Wayfarer: Travel & Discovery
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Wayfarer is a hypothetical app that offers an integrated travel planning and “discovery” experience, discarding the need to use multiple apps or … Read More
Wayfarer is a hypothetical app that offers an integrated travel planning and “discovery” experience, discarding the need to use multiple apps or travel guides in order to get the most out of your trip. Read Less
Published:
Project for GDMA 4220 - Major Project 2
Kwantlen Polytechnic University
 
The Challenge:

The challenge with Wayfarer was to create a website/app that would diminish the need for visiting countless sites and sources of information while planning a lengthy trip. Instead of having to bookmark and save information in an untimely manner, Wayfarer will centralize everything you need in one place.

The Solution:

Wayfarer that offers an integrated travel planning and “discovery” experience. Wayfarer would offer the users the opportunity to create a travel itinerary that automatically plots the cities on a map, then find out what great things there are to do and see within said cities. 
 
All in all, Wayfarer is meant to give users an all-in-one source of information in a very clean, intuitive and easy to use UI. Instead of having to sift through countless websites that may not have the content they are looking for, this app is meant to centralize things in order to help people save time and create a more enjoyable experience overall.
 
Primary Target:
 
Males/females aged 19-30, with enough disposable income to be going on a 1 week+ long trip. These users are tech-savvy, engaged in social media, and have a sense for adventure but like for things to be organized in a timely manner.
 
Features:
 
• All in one source of information for travel related planning and discovery
• Itinerary will automatically plot destinations and travel path on an easy to read map
• Ability to discover amazing content within each location, via user information from sites such as Yelp,
  Hostelworld, etc.
• Create a “travel log” of information, pictures, etc, utilizing social media and geolocations
LANDING PAGE
TRAVELER TYPE SELECTION
MAP (PLOT CITIES)
SPECIFIC CITY AMENITIES / EVENTS
SPECIFIC AMENITY / EVENT INFORMATION
JOURNAL
Advertising:

Launching a new website/app such as Wayfarer requires some introduction to the marketplace. An advertising campaign would be launched to coincide with the launch of Wayfarer. There are two types of ads - one relating to how Wayfarer makes carrying on multiple travel guides, books, etc rather pointless. The other set of ads is playing off of how much time you can save with Wayfarer.
 
 
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