Client: Went™

Company: 19 Ideas

Role: Art Director | UX Designer | Illustrator

Dan Gigante, CTO & Partner at 19 Ideas had an idea to launch an internal startup that would sell commemorative tickets designed by local artists. Similar to his previous venture, You & Who, each purchase would support a local charity. He needed a solid social media campaign and an e-commerce website.

Using the diagonal checkmark motif of the logo mark, we went with a minimal, modern approach to the brand design. Using an energetic, almost vaporwave color scheme we approached the initial social media with a team-agnostic sports feel that focused on people celebrating their teams at home, at the stadium, or at the bar.

Outside of Art Directing the project, I helped design the ticket and illustrated the inaugural product.