Soundhalo is an app developed to change the way people experience live music, enabling them to watch, download and share it as it happens. Working with our friends at Boat Studio, we developed the brand identity for music app Soundhalo, which launched at a live Atoms for Peace gig.
Although used predominately in Sounhalo’s signature red, the identity is designed to be dynamic. The brand’s ‘halo’ inherits it’s colour from the imagery used by the artist or band it’s promoting. In addition to the identity being implemented across all digital platforms, it was also applied to t-shirts, wristbands and lanyards for the launch night at London’s Roundhouse.