Fashion Book | ANTITHESIS
Roles: Photographer, Art Director, Creative Director, Graphic Designer.
ANTITHESIS is for the renegades. Our mission is to curate a unique thrifting experience centered around timeless pieces. For punk rockers and cowboys alike: we believe that craftsmanship is priceless and should be accessible to everyone.
For this project, I designed a fashion lookbook to promote ANTITHESIS' arrivals for the month. After creating the brand and logo, I came up with a photoshoot concept: cowboy meets modern-day rebel. The goal was to showcase the renegade lifestyle the brand is selling just as much as the products.
Brand identity for ANTITHESIS.
