Penson create beautiful, intelligently designed spaces for the world’s most visionary brands. To launch along side their 10th anniversary, they wanted to refresh their identity. By creating a clean, confident identity and applying it throughout company collateral, we realigned the Penson brand so that it better reflected the high level of quality displayed throughout their award-winning interiors. A strict black and white colour palette, bold logotype and elegant type hierarchy resulted in a sophisticated, stylish new identity. With all aspects considered right down to the texture and finish of the paper stock, Penson now stand proudly apart from their competition.
The website brief was clear; sleek and simple. Through considered use of smooth transitions and touch optimised navigation, we delivered a user experience which allows for an easy journey through an impressive portfolio of work.