Yan. Yu
A Jewelry brand created by myself for Retail Marketing Project 2, the brand specialises in Pearl and seeks to infuse modern and traditional cultures into the collection, to establish a nostalgic yet modern piece of beauty.
The meaning behind the brand name, is conversation, adding a full stop in the middle to represent the gap between the older and younger generation.
Laura Collection (Orchid)
For this project, I have to do 2 prototypes, hence I did a bag and a earring for the collection based on orchid to celebrate the campaign for Mother's Day, using Singapore Airline (SIA) materials like pillow, seat cover and more to improvise and make the prototypes.
Laura Dream (1st Prototype)
White Petal Drop (2nd Prototype)
E-Commerce Mock-Up
Using KrisShop as the website host, I designed the landing and home page of the website to feature the product and campaign with product details and image.
Social Media Mock-Up (Instagram)
Using Instagram as the main source of update for the latest collections, visuals and interactive posts.
Other Promotion & Campaign Poster
Poster designs for other promotions and campaigns like 12.12 sales and International Women's Day
