Cogoport is leading a new age of technology-driven trade, powered by their Global Trade Platform™, delivering better customer outcomes.
Founded in June 2016, Cogoport uses technology to make it easier for small and medium-sized exporters and importers to grow their business internationally.
Based in India; Cogoport has identified a knowledge and execution gap as putting the brakes on International trade. Cogoport wants to make life easier for MSME exporters and importers by reducing the friction of cumbersome processes, a lack of transparency, poor stakeholder collaboration and process inefficiencies.
Cogoport’s platform has all the best import, and export services in one place. Exporters and importers can easily connect with logistics providers (shipping liners, freight forwarders, transporters, customs house agents, etc.) and collaborate with them to conduct their international trade more efficiently.
Tangible’s project was simple; to create a compelling brand for a compelling offer! Thank goodness for market research as with so many different stakeholders, Tangible’s research-led approach helped align the preference drivers for an array of diverse opinions.
Besides the visual elements and style of the brand, I helped Cogoport to develop its photography style, illustrations and icons to illustrate its multiple offers and different products and services, which reflect exactly what they offer its customers and their partners.
Thank you for your time!
