About client:
Trawa is Berlin-based tech startup that builds software for small and medium sized industrial companies to optimize their energy procurement.
Challenge:
Founders needed a pre-seed pitch deck to entice potential investors and secure funds, but faced the challenge of not having a defined company name, logo, or visual language to begin with.
Services we provided:
Design research, brand identity development, and pitch deck design.
Services we provided:
Design research, brand identity development, and pitch deck design.
Main idea:
The main concept that guided the visual identity of Trawa is the "energy pulse." The objective was to communicate that Trawa is a fresh and revolutionary solution for small and medium-sized industrial companies that focuses on energy procurement optimization.
To achieve this, we developed a brand system that conveys the platform's specific focus on the energy industry and its commitment to helping companies improve their energy procurement processes. We used a vibrant color palette, bold typography, and colorful visuals to convey a sense of energy, power, and efficiency, which are key values in the energy industry.
Moreover, we designed a clean and eye-catching Pitch deck that effectively communicates Trawa's value proposition, helping to pique interest, inspire action, and drive results.
Pitch deck:
The deck is carefully crafted to engage potential investors, and provide them with a comprehensive understanding of the Trawa platform.
Overall, the Trawa visual identity and Pitch deck work together to create a powerful brand image that effectively communicates the platform's focus on energy procurement optimization, and its commitment to revolutionizing the energy industry.
