I have combined the two passions of life for my final year project – the re-branding of Singapore based football club and 5 time champions of the S.League, Tampines Rovers.
Addressing the declining attendances for league matches, the objective was to explore just how design can be used to reignite the passion and interest in local football clubs such as Tampines Rovers.
Image is everything in fan acquisition – of course, it has to resonate on field with performances. Please enjoy a selection of my work and ultimately I hope that the clubs in Singapore can explore this if they wish to address the apparent problem in falling attendances.
"The supporters are the lifeblood of professional football – they are the identity of the clubs. Owners, coaches and players change but supporters always remain." – Michel Platini