À Capucha! — Concept & Branding
À Capucha! is our independent brand that (re)creates the capucha, a traditional Portuguese garment, used by shepherds and farmers and was born to explore the convergence of design and manufacture.
Its fun and strong visual identity was designed to engage a young and educated generation that aims for well crafted, quality products.
We designed a new font and pictograms collection to communicate the brand world. Each capucha model is recognisable through a specific pictogram.
The color scheme is also related with the color palette of À Capucha!’s first collection.
Cut, sewn and embroidered with the same art since hundreds of years ago, we brought the capuchas from the small Portuguese villages into the world.
Visit www.acapucha.com for more info.
À Capucha! — Concept & Branding
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À Capucha! — Concept & Branding

À Capucha! is an independent brand that (re)creates the capucha, a traditional Portuguese garment, used by shepherds and farmers. It is part of t Read More
67
1,389
3
Published:

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