“If you open yourself to seeing the extraordinary in the ordinary then the whole world becomes a gallery”
Baz Luhrmann
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all around them.
In his role as Creative Director of the campaign, Luhrmann said "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with BOMBAY SAPPHIRE, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.”
The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis. Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after ‘Saw This, Made This’ videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression. The launch aims to encourage everyone – from creative novices to creative leaders - to join the movement and unlock their creative talents.
As part of the campaign, a short film has been created, directed by award-winning advertising Director Juan Cabral. The breath-taking advert is Cabral’s own poetic expression of Saw This, Made This. The film uncovers the limitless beauty in everyday scenes to inspire others to view the world as a gallery. Shot amongst the streets of Buenos Aires, Cabral’s home city and a place cited as a source of his creative inspiration, the film takes the audience on a walk of discovery, inviting viewers to step outside, look around and see the world differently.
Natasha Curtin, Global Vice President, BOMBAY SAPPHIRE said; “We are thrilled to be collaborating with incredible, visionary creative champions on our latest mission to stir creativity in people around the world. For over thirty years BOMBAY SAPPHIRE has collaborated with creators and artists with the purpose of giving support to and building a platform for creative self-expression. Like Baz and Juan, we believe in the importance of creativity - it is an essential part of what makes us human. With this campaign, we set out to show that creative inspiration is everywhere and to encourage people to reconnect with their own creative side.”
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// CREDITS //
Photographer: ©Mauro Turatti
Photo Assistant: Paolo Formenti
Post Producer: Loris Macchi
Producer: Valeria Cavallaretto
