Event Poster: Anima, Sueños Single Release Party

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EVENT POSTER DESIGN

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Anima: Sueños' Single Release Party at the Ice Factory

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This was a quick and urgent brief. I was tasked create an event poster for the band, Sueños, to celebrate the release of their single, 'Anima'. The event entailed a variety of live acts, and sound and art installations. I wanted the poster to communicate the aesthetic of the band (suave & artistic) whilst being simple, having a subtle playful tone and promoting some sort of a smooth movement.

The deliverables included:

1. Digital and Print-Ready Full Colour Poster

2. Digital Banner for Social Media Marketing

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PROCESS WORK

I wanted to add a bit of traditional art, such as painting with ink, to the poster to reflect the band's artistic approach. I created hand type which I scanned in, cleaned up and strategically paired it with san and san-serif font. The curves and inconsistent line quality of the type carries a sense of movement which is needed to give the poster a playful feel. This 'artistic' type add-on also speaks to the artistic nature of the event - hosting a variety of performances, art exhibitions and sound installations.

I painted a bunch of letters, numbers and decorative elements. The curvy and inconsistent line quality of the hand type is essential for adding movement and texture to the poster. It loosens it up, makes it playful, less stiff and accessible to the masses. The type and decorative elements can also be utilised as marketing assets for the band's future endeavours.

1. THE POSTER

Requirements:

Digital Poster (RGB) with colour options.
Digital Poster (RGB) compressed
Print Poster (CMYK)
Digital Banner (RGB)

There was a lot of information that needed to be included in the poster. This made difficult to keep the design simple and attractive without overstimulating the viewers with too much information. I played with composition and had to rely on space and the decorative elements to loosen the information and free the viewer.