Project Overview
Deveb is a creative digital agency, and as the Creative Art Director, I designed and created a 30-second video advertisement to showcase our agency's services and portfolio. The video was intended for advertising on YouTube and aimed to attract potential clients interested in website design, branding, and web development services.
Project Objectives
The primary objective of this project was to create a compelling video advertisement that would introduce Deveb agency and our services to the targeted audience within the first few seconds. The video needed to capture viewers' attention, provide essential information about our agency, and encourage them to stay and watch the rest of the video.
Project Scope
I created the video entirely by myself, which involved content writing, graphic design, motion design, and art direction. I kept each sequence simple and clear, showing only one to a maximum of three words to avoid overwhelming the viewers with too much text. Each sequence had a colorful and straightforward background, and I used a big font size to grab the audience's attention and direct it to the essential message of the sequence.
I created two versions of the video with different aspect ratios to optimize for different platforms. The first version had a horizontal 16:9 aspect ratio, ideal for YouTube and web screens. The second version had a 9:16 aspect ratio, perfect for mobile phones and social media.
The first 15 seconds of the video introduced Deveb agency and our services with a voice-over accompanied by trendy typography animations and graphics, which conveyed the message, "Need Website? Branding? Web Design? Go to Deveb.co and get a quote!" The voice-over explained that Deveb is a creative digital agency and winner of the world's best awards for designing and developing custom websites and branding.
The last 15 seconds showcased Deveb's portfolio, including websites and branding works, in a quick and engaging manner using various animations and colorful backgrounds.
The last 15 seconds showcased Deveb's portfolio, including websites and branding works, in a quick and engaging manner using various animations and colorful backgrounds.
Project Challenges
One of the most challenging aspects of creating this advertisement was fitting all the necessary information into the first five seconds. To overcome this challenge, I combined the first two sections of the video, "Who we are" and "What are our services?" into a short version, "Need Website? Branding? Web Design?" I crafted "Go to Deveb.co and get a quote" and "Deveb is a creative digital agency" for the remaining two items.
Another challenge was creating a video that would keep the viewers engaged and interested until the end, considering the video's length of only 30 seconds. To tackle this challenge, I incorporated multiple trendy and colorful animations, graphics, and typography into the video to keep it visually appealing and captivating.
Another challenge was creating a video that would keep the viewers engaged and interested until the end, considering the video's length of only 30 seconds. To tackle this challenge, I incorporated multiple trendy and colorful animations, graphics, and typography into the video to keep it visually appealing and captivating.
Conclusion
Overall, this video advertisement was created to showcase Deveb agency's services and works/portfolio. It was designed to attract potential clients and encourage them to visit our website and request a quote. The video was successful in conveying our message and showcasing our works in a quick and engaging manner. The simple and clear design of each sequence with only one to three words made it easy for viewers to understand the video's message. Additionally, the colorful backgrounds and large text/word in each sequence helped grab viewers' attention, keeping them interested throughout the video.
