The campaign is best described by the tag line “Inspired by the classics. Crafted for a new breed of gentleman”. It targets a new generation of stylish, young entrepreneurs, in the early stages of their promising careers, who are ready to suit up in a clever way. That’s the starting point – Beckett Simonon as a means to achieve a great look the smartest way possible.
Classic bottoms and classic objects, even retro ones, in a design context with modern palettes. It's a translation of classic stylish facts, brought to these new breed of gents using the design language.
It was all about myself and other collaborators drawing with scales and measuring objects, Nicholas Hurtado (BS Co-founder) rendering them and Andrés Niño (BS Co-founder) laser cutting to start the construction!
The colour design was very important the whole process. We needed to think about three different colours that could work by themselves, communicate this new design feeling, go really well with the proposed atmospheres and most important, support the shoes as the main objects in the scene.
Tailor Shop, office and bar. Three spaces we thought of as “classic environments” for gents, with our selection of key objects to give the design a young atmosphere while showing the product the best way possible.