Kellie Crye Ward's profile

UT Chancellor - website redesign

UT Chancellor - Website Redesign
The goal of the Chancellor's website redesign was to move away from a stagnant repository of information to a dynamic resource that tells the story of who UT Chancellor Donde Plowman is, her values and priorities as a leader, and how she puts that leadership into action for the state’s flagship, land-grant university. The tone of the website open, inviting, and down-to-earth. We wanted the Chancellor to be approachable yet professional and reflect the Chancellor’s voice.

Before the project began, I developed a mood board for executive communications at UT to define visual styles, textures, photography, and layout recommendations to guide the website project. Once the mood board was approved by the team, I provided art direction, page layout assistance, and content population as the website was being developed. I worked closely with the content team and developers to ensure the vision came to life. 

I also organized and art directed a photoshoot with the Chancellor to take fresh images for the new website homepage and inner pages. 

View the website: chancellor.utk.edu
UT Chancellor - website redesign
Published:

UT Chancellor - website redesign

Published: