Fornasetti - Unveil the Surreal
With this project I decided to create a digital immersive experience in a memorable way about the savoir faire of Fornasetti presenting the originality, uniqueness and iconic process behind the brand using some of the icons that represent the creative designs that are essential to the brand. As physical touchpoints I decided to propose a physical invitation with a formal paper invite with AR technology where icons appear when you scan the QR code, as well as media intervention following the same visuals on street billboards and bus stops in Milano. As a digital touch point I presented some instagram stories that reveal a sneak peak of the craftsmanship behind the accessories and furniture, inviting people to the store and also visit the webpage where icons come alive and live the online experience.
For the phygital experience I decided to intervene the store windows exposing media where people walk by the store and icons move in different directions; to conclude, inside the store a digital tabletop to interact and get to know more about the products and craftsmanship. This project makes the brand more dynamic, original, playful and invites people to get to know more about the brand.
