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    Fox catalog lookbook, mens, action sports, photography, branding, direction, creative direction, art direction, BMX, surf, skate
The direct mail order catalog process can be an art in itself. A creative and tactical project constantly struggling between budget, marketing and sales needs. 

Select key merchandise, allocate pagination based on LY sales, grid based on sales per page vs. marketing, art direction, product styling, product photography, rider/model direction and photography, layout and design.