Year: 2022
Field: Logo Design
Software: Adobe Illustrator
About this Project
This project aims to design the elements of corporate communication after defining a professional profile. It can be chosen from the following proposals: writer, musician, chef, architect, dancer, photographer or graphic, fashion, industrial or interior designer. It can also be another profession, as long as it is a real case.
To start this project, I asked my family members whether or not their companies or businesses had effective logos and brands. My grandfather shared with me his letterhead, which is a very basic design made on a Word Document.
He owns a contracting agency as he is an architect. His work is mainly on the field however, it was important for him to establish a brand identity for advertising, emails, contracts, and other tasks related to the job. Therefore, I decided to help him out and recreate his logo as well as design other aspects of his brand.
Logo Design
I recreated the original logo with enhanced graphics and a clear identity that is more appealing. I used the four colors above as options for my grandfather to choose from; I also provided him with the negative of these logos.
Final Logo Design
Stationary
Site Opening Brochure
Measuring Tape
Construction Helmet
Exterior Office Sign
Street Ad
Services Brochure
Thank You!
