The Motion Motion Festival is a motion design festival based in Nantes, France.
It is a wide festival that covers all the branches of the motion design industry.
During three full days, you can see conferences, expositions, workshops, audiovisual concerts and more !
It is a wide festival that covers all the branches of the motion design industry.
During three full days, you can see conferences, expositions, workshops, audiovisual concerts and more !
Each year, they ask a motion designer to create the visual identity of the edition.
Which means create the trailer, design the main branding of the festival, and a bunch of other visuals.
I had the opportunity to design the 2023 edition's identity.
I wanted to make something fresh where I could play a lot but also try to offer the festival a unique identity.
And because the audience of this festival is mainly designers, I wanted to surprise them with something very different from the past years.
Which means create the trailer, design the main branding of the festival, and a bunch of other visuals.
I had the opportunity to design the 2023 edition's identity.
I wanted to make something fresh where I could play a lot but also try to offer the festival a unique identity.
And because the audience of this festival is mainly designers, I wanted to surprise them with something very different from the past years.
The trailer starts with the festival’s logo, the Keyframe, flying into the frame.
It explodes into parts, then the fun beggins. Because as motion designer, we all know that our playground is hidden between the kreyframes !
After a bunch of playful shots, the fragments finally reassemble into the 2023 Motion Motion type.
I needed a font, that could create big blocks in 3D, to play with.
And FORTA was perfect for that !
I customized it a little bit to bring variations into the "motion motion" title but also bring a playful dimension to the other titles and names.
Then I chose a very saturated color palette to design bold images.
As there were a lot of texts to display, these colors were perfect to create big contrasts and readability.
I wanted a colorful but strong identity !
And FORTA was perfect for that !
I customized it a little bit to bring variations into the "motion motion" title but also bring a playful dimension to the other titles and names.
Then I chose a very saturated color palette to design bold images.
As there were a lot of texts to display, these colors were perfect to create big contrasts and readability.
I wanted a colorful but strong identity !
Storyboard
Styleframes & RnD
Directed by Fanny ROLLOT
Designed and animated by Fanny ROLLOT
Original soundtrack by Johan PETIT
Font by Andrzej Wróż (https://creativehands.pl/forta/)
Thanks to the Motion Motion Festival’s team for their trust !
SEE YOU IN NANTES :)
