The Design Brief
Insight:
People might have different interests, but most of us have one thing in common - our love for pets. So much that the vast majority of us have one or more pets in our care. The good boy. The best girl. And we better feed them all. The good snack.The best food.
Tone of voice:
Funny, witty, doesn't take itself too seriously, meme-inspiring.
Product:
Pet/dog (probably organic, premium) food.
Brand:
OH BOY!
Emotional benefit:
'Oh Boy' is both 'excitement' and 'facepalm'. The owner and the pet's unconditional love. The joy of seeing the human best friend return home for the first time. Everytime. Or the human's amused eye roll when seeing the gnawed couch back home.
Product packaging:
Ownable elements such as use of negative space (ie. for cutouts, making the actual contents visible or animal distinct shapes); pouch packaging.
Logo - Black on white
Logo - White on black
Logo - Colour
Brand Guide
