NEW BALTIC DANCE 2023 -----------------------------------------------------------------------------NE PA AIŠKINAMA
While celebrating the 3rd year of cooperation with the New Baltic Dance festival, we're launching a new image campaign called Unexplained. It's quite difficult to give a rational explanation for a modern dance performance, providing intense, unexpected emotional experience that expand a different perception of reality. When you don't try to explain or interpret and experience it with open senses, reality becomes more exciting.
With the help of AI, we transformed the everyday life, fragments of performances, pictures of reality. Without relying on any normal human logic, we got unique, surreal images that perfectly match the avant-garde atmosphere of New Baltic Dance events. Not necessarily pleasant, but evoking a whole range of
emotions, from admiration to threat when observing something unexplained.
Surprisingly, looking for an expression of this creative concept, we found ourselves in a place completely devoid of emotions. Artificial intelligence!
Our partners were irreplaceable AI tamers, video design professionals Vytis Gruzdys and Rapolas Vosylius from A EYE image Synthesis Lab. As a form of creativity AI can be characterized by a difficult character, persistently proposing its own creative visions like Čiurlionis on drugs and others :)
There were many arguments between us. It was used to convey newly created, unexplainable experiences, interpretations of reality.
Client: New Baltic Dance
Creative: Marios Agency
Production: A EYE image Synthesis Lab
Music: Arkhad
