I recently had the opportunity to work with a client who presented me with only their logo design and a request to create a comprehensive brand identity for their business. After a thorough consultation with the client to understand their company background, vision, and mission, I conducted extensive research and developed a complete set of brand filters that incorporated their existing logo design.

The brand filters I developed included a brand personality page, tonality, brand messaging, and photography style. In addition, I provided guidance on the styles that should be used for their social media posts and suggested a consistent look and feel for their brand going forward.

Through careful consideration of the client's needs and a thorough approach to research and design, I was able to provide a comprehensive and cohesive brand identity that accurately reflects their business and positions them for success in their market.