IVORY has recently rebanded their logo and campaigns.
This concept advertisement was developed from their tagline "Keep it pure, clean & simple"
IVORY was known for keeping its product pure and with less additives than the
competition as well as the fact that the IVORY soap bar floats.
The goal of the concept is to bring awareness to IVORY's brand and its long lasting
commitment to provide consumers with the purest bar soap in the market.
To further drive the message home to the audience, I have created an ambient shelter ad incased in
glass filled 1/2 way with water. We would place the competitor brands inside as they would sink to the bottom of the inclosure and the IVORY bar would be the lone floating bar at the top.