Instagram concept for Snezana and her account, where she sews custom textiles for baby’s beds.
Her products are very delicate and tactile. The colors are restrained, somewhere with watercolor drawings.
I wanted to convey that tenderness and care through her account.
Also my inspiration for this concept was Beatrix Potter. She was the famous English artist-illustrator and author of "Peter’s Rabbit".
All this was the basis of our concept «English Fairy Tale».
We have selected a color palette. This is a forest color and accentuated coral color.
The main theme our concept is of the watercolor world, where Snezana is the main character and master, and her rabbits are assistants.
Also I suggested for some posts, besides photo products, to develop watercolor illustrations and write to them interesting stories about Snezana and her work, which can be read to children as a mini fairy tale.
I didn't want to do Instagram account for Snezana too childish, but a note of sweetness was important to add. We want to envelop children with care and give children a fairy tale
