The Corolla Crusaders
Character Design + Illustration / Client: Toyota Hawaii
To promote their new line of Corolla vehicles, I was hired to create a team of superheroes. The team was inspired by aspects of the new vehicle - speed, power, innovation and technology.
To really drive the marketing home, a full car wrap was created. The fully illustration wrap conformed to the vehicle and expanded on the powers & showcased the characters in superhero comic book style. The fully-wrapped vehicle was showcased at Comic Con.
Limited edition swag were created for the Comic Con showcase. In addition to tote bags, a set of trading cards were created, which - when all lined up - would form a big image on the back.