VOX ROASTERY© - Packaging Design

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BRAND STRATEGY | PACKAGING DESIGN | SOCIAL MEDIA DEVELOPMENT

BRAND STORY

VOX ROASTERY was born out of a love for coffee and a desire to redefine the coffee consumption experience. Founded in Sidoarjo, the brand was inspired by the untapped potential of East Java's coffee industry. Despite the region's rich coffee-growing history, many overlooked the potential for producing high-quality coffee beans.

Determined to change that, VOX ROASTERY set out to source the finest beans from East Java's coffee plantations and meticulously roast them to perfection. With a commitment to sustainability and ethical sourcing practices, the brand takes pride in its craftsmanship and attention to detail.

The result is a coffee experience that is truly exceptional, with every sip delivering a bold and complex flavor profile that reflects the unique character of East Java's coffee beans. VOX ROASTERY has redefined the coffee consumption journey by creating a brand that is passionate about delivering the highest quality coffee beans to its customers.

SINGLE ORIGIN - EAST JAVA Series.

VOX ROASTERY offers a range of coffee beans with their own unique origin and characteristics, all sourced from the East Java region of Indonesia. The Bromo coffee beans are grown in the fertile volcanic soil around Mount Bromo, which gives them a unique smoky aroma and a rich, full-bodied flavor with hints of dark chocolate and toasted nuts. The Ijen coffee beans are grown in the volcanic highlands surrounding the Ijen crater, which produces a smooth and creamy coffee with notes of caramel and chocolate, and a hint of floral sweetness. Finally, the Trawas coffee beans are grown in the lush green forests of Trawas, which results in a bright and fruity coffee with notes of citrus and tropical fruits.

THE STORY BEHIND

The philosophy behind the Arunika, Brahma, and Bawana series from #EmasDiTimurJawa is rooted in the stories and meanings behind each product. Arunika, meaning "the sun will rise" represents the hope and potential of the East Java region and its coffee beans. Each coffee bean in the Arunika series embodies the unique characteristics of its origin and is a representation of the natural beauty and richness of East Java.

Brahma, on the other hand, represents the sacrifice and dedication that goes into every love story. The coffee beans in the Brahma series are a tribute to the tales of love and sacrifice found in East Java's history and folklore. Just like the characters in these stories, the farmers who cultivate these coffee beans put in hard work and dedication to bring the best coffee to the world.

Finally, the Bawana series embodies the search for inner peace and calmness. The coffee beans in this series are a representation of East Java's serene and tranquil landscapes, where one can find peace and harmony. By savoring the Bawana coffee, one can experience the same sense of calmness and serenity that is embodied in East Java's natural beauty.

Overall, the Arunika, Brahma, and Bawana series from #EmasDiTimurJawa are more than just coffee beans. They are a celebration of East Java's rich history, culture, and natural beauty, represented through the distinct stories and meanings behind each product.