Sad Leftovers
When Domino’s launched the unexpected Pepperoni & Philadelphia stuffed crust, we made an admission. Pizza crust can be quite boring. And let’s be honest. We ‘ve all thrown away some. A survey indicates that over 35% of people do not eat pizza crust, while 55% of them say they would eat it happily if it were to be stuffed.
So, as this product was here to bring a new, more alluring era to pizza crust,
we were here to show how sad it looks when we leave the pizza crust uneaten.
But how? Emojis. They are everywhere and they are everything. There are emojis to show you cried a lot, or you cried a little. Emojis to show you are ultimately sad or just a bit depressed. There are emojis for every spectrum of every feeling.
So, emojis, leftovers and a little bit of sadness.
This is the story of our sad leftovers, a project that made us really happy.
This is the story of our sad leftovers, a project that made us really happy.
Credits
Advertising Agency: The Newtons Laboratory, Athens, Greece
Creative Director: Giannis Sorotos
Creative Director: Giannis Sorotos
Copywriter: Mary Vamvaka
Art Director: Manos Vitoratos
Art Director: Manos Vitoratos
Photographer: Vasilis Michail
