Building Connected
Brands with Reels
Agency: MOI Global
Senior Art Director: Siow Hansheng
Senior Designer: Matthew Tan
Motion Graphic Designer: Della Gabriel Sutanto
Accounts Director: Teresa Goh
Account Manager: Cyn Chew
Joining the selection of Meta ads solutions, Meta was looking to introduce Reels ads in 22Q3. Although Reels is a feature that has been on the market for a while, advertisers and marketers aren’t fully aware of it. Hence, Meta aimed to educate them on ‘Reels’. We were engaged to design a campaign strategy to promote Reels ads in Southeast Asia. With a series of reels videos, we showcased the features of Reels and how Meta’s clients can leverage Reels ads for their business.
