This was a client lead brief in which we were asked to create an identity and all aditional material for Limerick School of Art & Design's Graduate Show of 2014.
We created a dynamic, fun logo which constantly changes its form whilst still adhering to a specific grid. This gives the logo structure but also freedom to move around.
Colour scheme - the images of all of the plants were all taken within the college grounds
5 different versions of the poster were created to hold the information collected from each student to finish each of the following statements.
"WE ARE WHO WE ARE" - the name of each student
"WE ARE WHAT WE DO" - each discipline in the graduating year is represented
"WE ARE WHERE WE LIVE" - each graduating student's hometown
"WE ARE WHAT INSPIRES US" - inspiration that drives each student to create their work
"WE ARE WHAT WE USE" - the material each student works most with
"WE ARE WHO WE ARE" - the name of each student
"WE ARE WHAT WE DO" - each discipline in the graduating year is represented
"WE ARE WHERE WE LIVE" - each graduating student's hometown
"WE ARE WHAT INSPIRES US" - inspiration that drives each student to create their work
"WE ARE WHAT WE USE" - the material each student works most with
The posters use a different versions of the logo to highlight the dynamic nature of the graduating year.
One of five covers designed for the graduate show catalogue
The catalogue spreads focus on the work the student has created. Large type is used on each student's page to highlight their individual identity within the show.
Foredge printing on the catalogue
Decals created to advertise the show
Invites created for each invited guest. The layout made use of the stretched type allowing the guest to interact with the brand.
SPROUTING - GROWING - FLOURISHING
The teaser videos were made to symbolise the stages of a growing plant, symbolising how us, the graduating year has developed over the past four years.
The teaser videos were made to symbolise the stages of a growing plant, symbolising how us, the graduating year has developed over the past four years.
