Growin是一个全新的自主咖啡品牌，倡导“品味自然舒适生活”的品牌理念。
Growin包装的灵感来自于一颗咖啡从种子到成熟的生长过程，将咖啡树的芽苗、开花、结果的递进关系对应浅、中、深三种不同的烘焙风味进行描述。
我们将“成长”的概念融入包装中，将果实生长的形象与人物进行互动，代表成长过程给予的守护、关注和拥抱，运用充满特色的插画方式，让消费者感受到咖啡持续生长的有趣过程。
不同的口味搭配不同的图形与色彩，每一款包装都有其个性输出的同时，也保持了统一的设计语言，凸显品牌的独特性。
同时，插画人物姿态也展现了轻运动的韵律美，Growin认为消费者在喝咖啡时的心情就像瑜伽那样放松，在咖啡入口的那一刻，感受不同风味带来的欢愉，享受身心松弛的舒适感。
Growin包装的灵感来自于一颗咖啡从种子到成熟的生长过程，将咖啡树的芽苗、开花、结果的递进关系对应浅、中、深三种不同的烘焙风味进行描述。
我们将“成长”的概念融入包装中，将果实生长的形象与人物进行互动，代表成长过程给予的守护、关注和拥抱，运用充满特色的插画方式，让消费者感受到咖啡持续生长的有趣过程。
不同的口味搭配不同的图形与色彩，每一款包装都有其个性输出的同时，也保持了统一的设计语言，凸显品牌的独特性。
同时，插画人物姿态也展现了轻运动的韵律美，Growin认为消费者在喝咖啡时的心情就像瑜伽那样放松，在咖啡入口的那一刻，感受不同风味带来的欢愉，享受身心松弛的舒适感。
Growin is a new independent coffee brand that promotes the idea of "enjoying a natural and comfortable life".
Growin's packaging design is inspired by the growth process of a coffee from green leaves to maturity, depicting the progression of green leaves, blossom and fruit of the coffee tree in relation to the three different roast flavours: light, medium and dark.
We have incorporated the concept of 'growth' into the packaging, interacting the image of the growing fruit with the character, representing the guardianship, attention and embrace given to the growing process, using a characteristic illustration to let consumers feel the interesting growth process of coffee.
Different flavours are matched with different colours, each packaging has its own individual output while maintaining a unified design language, highlighting the uniqueness of the brand.
At the same time, the illustrated characters' postures also show the rhythmic beauty of light movement. Growin believes that the consumer's mood when drinking coffee is as relaxed as yoga, feeling the joy brought by the different flavours and enjoying the comfort of physical and mental relaxation at the moment of coffee entry.
Growin's packaging design is inspired by the growth process of a coffee from green leaves to maturity, depicting the progression of green leaves, blossom and fruit of the coffee tree in relation to the three different roast flavours: light, medium and dark.
We have incorporated the concept of 'growth' into the packaging, interacting the image of the growing fruit with the character, representing the guardianship, attention and embrace given to the growing process, using a characteristic illustration to let consumers feel the interesting growth process of coffee.
Different flavours are matched with different colours, each packaging has its own individual output while maintaining a unified design language, highlighting the uniqueness of the brand.
At the same time, the illustrated characters' postures also show the rhythmic beauty of light movement. Growin believes that the consumer's mood when drinking coffee is as relaxed as yoga, feeling the joy brought by the different flavours and enjoying the comfort of physical and mental relaxation at the moment of coffee entry.
